You blog how many times a week?
Someone asked on Twitter yesterday how many times other bloggers posted every week and I answered "5 or 6", which has been true for the last few weeks and is my plan from now on. I used to post 2 or 3 times, but I felt that wasn't really enough, so I decided to up it.
I jumped over to ProBlogger because Darren Rowse's stuff makes sense and is also eminently doable and I read a few posts around taking your blog to the next level and decided on a weekly schedule that looks a bit like this:
Monday: A 'How To' or 'tip' type post
Tuesday: A review of a product, book, thing
Wednesday: A newsy thing, or a 'this is what I do'
Thursday: I do the 'Reasons to be Cheerful' linky hosted by Becky and Mich
Friday: Is an opinion or newsy piece again
Saturday: I don't post unless I have something that can't wait
Sunday: 'From the archives', where I revisit a popular post and update it or write something related
I say "a bit" because sometimes I don't have anything that's an exact fit on a particular day, so you might just get whatever's on my mind at the time.
Planning it all
I have a copy of Jan Murray's Media Diary which is a great resource for finding out key dates/awareness days/weeks/events for the year, so I use that.
I keep an eye on news stories and also listen to what people are talking about on social media and when I'm out and about and then I tend to make a note on a Post-It or in my bullet journal to remind me to blog about it.
I could pretend that I sit down an write a bank of posts and then just schedule them to magically appear, but I don't, I'm writing this post at 8.15am on Wednesday 13th June 2018 and it'll be posted around 9am this same day. That's not to say that I couldn't prepare a pile of posts in advance and it's not to say that you shouldn't if that's what works for you. I just like the process of writing and posting on the day.
Promoting my posts
As soon as a post goes live I share it on my Facebook Page my Twitter Feed and my Instagram and then I schedule 2 or 3 additional posts of it to Facebook and Twitter using Buffer. My posts also automatically share to Bloglovin.
I've added a link to my blog onto the bottom of my emails, I don't know if anyone ever clicks on it though.
Do I check stats?
Only to see how many people have looked at a post (and I can tell the difference if I haven't shared it on social media, and I can see the difference in figures taking part in a linky or a blog train makes), but other than that I really don't bother at the moment, it's something I think I probably ought to do at some stage.
Being on social media
I spend time on social media every day, I only schedule about 4 or 5 posts on Buffer and they're usually for when I know I'm not going to be online myself, I'd much rather be posting and responding in real life if I can because it's social media after all.
I'm not for a minute suggesting that this is the way every blogger should blog, it's just what works for me, I like to be spontaneous and share what's going on in the moment rather than doing stuff in batches, but that's just the way my brain works. How do you blog? Share in the comments below.